About SACHI
Thoughtfully designed for everyday life
SACHI creates bags and accessories that make everyday routines feel a little easier—and a lot more enjoyable.
Since 2008, we have combined practical features with distinctive colors, prints, materials, and thoughtful details. From insulated lunch bags and market totes to wine carriers, travel accessories, beach bags, and products for life with pets, every SACHI design begins with a simple question:
How can this work better and still feel beautiful to carry?
It started with a better lunch bag
When SACHI began, most insulated lunch bags looked almost the same: basic rectangular boxes in a limited range of colors.
We believed something used every day deserved more personality.
Inspired by the construction and details found in fashion handbags, SACHI introduced insulated bags that felt stylish enough to carry beyond the lunchroom. Prints, coordinated trims, comfortable handles, useful pockets, and wipe-clean interiors helped transform an ordinary necessity into an accessory people could enjoy using.
Soon after launching, SACHI reached homes across the United States through QVC and became known for combining fashion, function, and approachable everyday design.
From one idea to a complete lifestyle collection
The original idea has grown, but the purpose remains the same.
SACHI products are designed for the moments and places that make up everyday life:
- The farmers market and grocery store
- Work, school, and daily lunches
- Road trips, travel, and days by the water
- Picnics, wine gatherings, and entertaining
- Walks, outings, and adventures with pets
- Gifting, organizing, and everyday errands
Some designs fold away when they are not needed. Others provide insulation, wipe-clean interiors, secure closures, organized storage, or comfortable ways to carry what matters.
The features vary by product, but the goal remains consistent: create something useful enough to reach for often and beautiful enough to enjoy carrying.
Designed with purpose
We believe good design is found in the details.
It may be the way a tote folds and snaps closed, the placement of a pocket, the balance of a handle, the shape of an opening, or the combination of a print with a coordinating solid color.
These details are considered from the beginning—not added at the end.
SACHI products are designed to help simplify everyday life while bringing a sense of warmth, personality, and style to familiar routines.
The meaning behind SACHI
The name SACHI was inspired by a Japanese word associated with happiness, blessing, and good fortune. In a more poetic sense, it can also suggest joy or bliss—an idea that felt especially meaningful when the brand began.
We have always believed that sitting down to lunch can be one of the happiest moments in a busy day: a chance to pause, recharge, and enjoy something prepared with care. That simple feeling of everyday happiness became part of the spirit behind SACHI.
Our goal is to bring a little more joy to the things people carry and use each day through thoughtful design, beautiful details, and products that make familiar routines feel special.
SACHI in the United States
This website is the home of SACHI in the United States and features products currently available to U.S. customers.
SACHI also has a long-standing presence in Australia. Because products, inventory, pricing, and retailers may differ by region, Australian customers should visit SACHI Australia to explore products available locally.
Carry life beautifully
Life is filled with things to carry—meals, groceries, bottles, travel essentials, pet supplies, gifts, and everything needed for the day ahead.
SACHI is here to help you carry them with more ease, more organization, and a little more joy.
Thoughtfully designed for life on the go.